There’s something about the sight of an Lego container that presents to consumers right back to your childhood. For numerous, the small prevents were a vital part of the early years and helped shape their imaginations and creativeness. Now, Lego’s production processes are incredibly advanced as well as the company can be working hard to remain ahead of the curve on sustainability.
When Ole Kirk Christiansen started his first plant in Billund, Denmark, in 1932 he was determined to make the best development toys that you can buy. He started by using cellulose acetate to produce the small bricks, but later switched to acrylonitrile butadiene styrene (ABS plastic), which is still used today.
A vital ingredient towards the success on the Lego system was the fact that each piece match all the others – the bricks could possibly be combined in 915, 103, 765 different methods, according to a 1992 Lego catalogue. The business also create a new processing process and started using injection moulding, which allowed it to create 1000s of new products every year.
By the nineties, however , this company was taking a loss, partly for its shift apart address from traditional gadget design and into creating licensed intellectual asset. It began producing collections based on popular movies and video games, including Star Wars and Winnie the Pooh. But many of these sets were expensive and turned off supporters.
In recent years, the company seems to have jettisoned noncore businesses and increased expenditure in its center brick toy organization. It has likewise made a push in in-house brands like Ninjago and Relacion Knights and also partnered with big marketing companies to produce movies and TV shows based on these themes.